2024—What a wild year!

This year, I published 500+ pieces of content, reaching 76,000 designers (like you) from 84 different nationalities.

That’s insane to think about 🤯

Whether you’ve downloaded a guide, read an email, or commented on LinkedIn to share your thoughts—I want to take this moment to thank you.

I’m so grateful for your support.

Here’s a fun stat…

Designers like you received $52,118.64 worth of discounts this year.

That’s not just any number—it’s a step towards creating equal opportunities for designers everywhere.

And that's my mission... Mum, I’m really doing it! 🥹

Let’s wrap up this year below with:

1. 2024 in numbers
2. 2024 best bits
3. 2024 top 5s
4. Plans for 2025

2024 in Numbers

More fun stats:

Introducing UX Playbook Wrapped (in a bento design 🍱)

My Best Bits of 2024

🏃‍♂️ I launched Job Sprint​

🎙️ I went on 18 podcasts​

🤓 I really got into Framer

📆 I hosted a few local meetups

🏖️ I went to the beach (with cats)

💜 I found my design creator tribe

🧑‍💻 I took on 2 quick design projects

📆 I coach 3 designers for 6 months

🏓 I played Pickleball for the first time

🏡 I hosted 20 live AMA conversations​

😇 I taught my first Maven Lightning Lesson​

👨‍🏫 I gave a few talks and this was my favourite​

🪩 I started sharing monthly retros about my biz

🟢 I started a new community for designpreneurs

👋 I started networking Fridays to meet new people weekly

📸 I FINALLY setup my Sony A7C as my webcam (crispy videos soon)

💰 I found a new passion of helping designers earn a living online (without a 9-5)​

™️ I started working with brands like Notion, Framer, Wix (if you want promo codes, I’ll hook you up lol)

2024 Top 5s

Top 5 LinkedIn Posts

The hottest 🔥 post from LinkedIn this year:

1. ​If UX Designers have a yearly wrapped…​
2. ​UX Designers, if you don’t know these sites, you’re missing out:​
3. ​I’ve redesigned my landing page 748 times. This 8-step formula helped me get to $22k/m:​
4. ​UX Designer expectations: 90% of time spent in Figma…​
5. ​14 portfolios that inspire me: (save them for your next redesign)​

Top 5 Blogs

Articles you might have missed:

1. ​How To Wireframe (UX Framework)​
2. ​7 Essential UI/UX Design Fundamentals: A Comprehensive Guide for Designers​
3. ​How To Become A UX Designer In 2024 (Ultimate Guide)​
4. ​How Entry-Level UX Designers Can Land UX Jobs With No Experience​
5. ​14 Best UX Portfolio Website Builders for Junior Designers in 2024​

Top 5 Live Events

This year, I recorded 25 (live) conversations with senior designers all around the world, here’s the most popular topics:

1. ​From 0 to UX Designer [Career Switchers AMA] with Emilie Mazurek​
2. ​How To Grow Your UX Career AMA with Mitchell Clements​
3. ​How to go from 0-1 in your UX career with Oscar Horn​
4. ​How To Start A UX Agency with Ruby Pryor​
5. ​Land Your Next UX Role (here’s how)​

Plans for 2025

Ah yes, the question every asks: "What’s next?"

Looking ahead to 2025, I'm excited to be hitting the road 🌎 ! Life in a suitcase, digital nomading, and missing my cats.

Japan 🇯🇵, the US 🇺🇸, Mexico 🇲🇽, Europe 🇮🇹🇪🇸🇫🇷, and maybe a few surprise stops too.

Let’s grab a coffee (or matcha, or tacos—your pick) and meet IRL.

If I'm in your area, let's make it happen!

For now, thank you for being part of this small but mighty community. Your support makes everything I do possible.

Here's to another year of learning, growing, and designing together.

Happy holidays every! 🎅🎄

See you in 2025.

From the UX Playbook Team 💜

P.S. Got travel recs or want to meet up IRL? Hit reply and let me know!

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