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Play of the Week

is your homepage basic?

Published about 16 hours ago • 5 min read

Newsletter issue: #177
Read time: 53s

Play of the Week newsletter by Chris​
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A big thank you to Edios Design, our sponsor, who keeps this newsletter free to the reader:

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Your UX portfolio homepage is your digital first impression.

You've got 5 seconds to impress the recruiters. Max.

But most designers treat their homepage like an afterthought when it’s actually...

Their #1 sales page 🤦🏻‍♂️

So let me show you my step-by-step plan to take you from "meh" to "must-hire" in just one week.

First up: Positioning that packs a punch.

Ditch the fluff.
Don't be overly generic.
Get crystal clear on what you actually do.

Think: "I turned confused users into raving superfans" not "I make things useful”

Next: Metrics, baby!

Evidence is everything.
Prove you're not just another designer.
Show those sweet, sweet numbers that make CEOs swoon.

"Increased conversion rates by 30%" > "Created delightful experiences"

Now, special ingredient: CTAs that prompt action.

Forget "click here" or "view portfolio".
Lacks imagination.
Just boring!

Try "How I boosted revenue by $2M" instead. 🤑

Finally: Testimonials that tell a story.

Don't include the "great job!" nonsense.
Don't screenshot a long ass email.
Get specific, get human, get real!

"Sarah's redesign slashed our support tickets by 40%" beats "They completed the task on time" any day of the week.

...

So whatcha waiting for?

Your dream job is waiting. Go grab it before your competition does!

🔥 HOT THIS WEEK

The goings ons

Happenings & shenanigans in the (design) world and beyond

Grammarly is changing its name to Superhuman. They're repositioning the company to a suite of AI tools, not just your always-on spell checker. Now you're able to get Grammarly, Mail, Meeting Notes, and an AI agent named Go, all under one subscription.

And the folks behind this new rebrand? My favourite agency Smith & Diction and they wrote a full case study about it! It's not often we see a buyer taking the buyee's name. Is this a good look?

Figma just acquired Weavy. What is Weavy? An infinite canvas for your creative workflow. Imagine using multiple AI models to refine your output, from prompt to video, and everything else in-between.

What does that mean? At the moment, not a lot. BUT by Config next year (probably) would've integrated into the Figma Suite. Read more​

Earlier this year, Perplexity acquired Visual Electric. We're seeing cool AI creative tools being swallowed up by the giants. Is this good for the industry or not?

First episode of This is Taste is out. Featuring Ridd from your favourite design podcast Dive Club. Tommy Geoco calls him Design's Best Trendspotter. Do you agree?

Honestly, this episode it's so inspiring. This is a masterclass in storytelling. I can't wait for more episodes on some of the best designers/creatives in our industry! Instant sub.

video preview​

Oh, one more thing designers...

Once a year, I offer a discount on UX Playbook products. I call it the year's best deal. This year I'm giving y'all 50% discount for all of November. If you ever thought "I should check out Chris' playbooks or resources" this is the time.

SALE NOW ON

Get 50% off this November

Enter code: FRIYAY25

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That's it for today. Speak soon 💛
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— Chris

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I help UX designers go from Fuzziness to Focused, 3 types of designers I help:

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1. Entry-level designer? Transition into UX by crafting an unforgettable portfolio​

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2. Mid-level or Senior designer? Step up and become a design leader​

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3. Lead or Manager? Start your journey as a designpreneur​

Listen. Watch. Learn.

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