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Jan 12 • 3 min read

"not all decisions are equal"


Livestream with Chris Read time: 1m 47s Last week I had Lynn Vizard on the livestream. She runs a boutique service design agency working brands like Shopify, Instacart, and The City of Toronto. Digital, physical, services, she does it all. And she dropped this line that made me stop mid-sentence: "Design is deliberate decision-making." Holy shit. That's it. That's our whole job. But here's the problem... Us designers (me included) sometimes treat EVERY decision like it's life or death. Should...